Top 10 Trends in Small Business (part 2)

January 10, 2008

 

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Mary Stewart Center for Entrepreneurship

Last week, I began my annual look at the top ten trends shaping small business. We wrap it up this week with a look at the Top 5.

No. 5: The China syndrome. It has often been said that the 20th Century was the American Century and that the 21st looks to be the Chinese Century. If the past eight years are any indication, that may indeed prove to be true, but whether it is or not, there is no doubt that what is going on half-way around the globe is having, and will continue to have, a profound effect on you and your small business.

Growing at a rate of about 10% per year over the past quarter-century, with a population well over 1 billion and about 20% of the world's population, China's capitalist revolution touches everything:

Not just governments, the China Factor is something we all we have to learn to deal with.

No. 4: It's the economy, stupid, part deux. 2008 looks to be a year dominated by the ripple effects of the sub-prime mortgage crisis: A sluggish economy and probably a recession. For the small business, the effects are substantial:

The good news is that because this is an election year, we just may see Washington try to prop up the economy and lessen the effects of the forces above.

No. 3: Green is the new black. Whether it was Al Gore winning an Oscar and the Nobel Peace Prize or the melting of the polar ice caps, there is no doubt that climate change is a trend not to be ignored. That it holds opportunities for small business is not incidental either.

According to Time Magazine, "Green investment by American venture-capital firms reached $2.6 billion in the first three quarters of 2007, the highest level ever recorded and nearly 50% more than the total for the whole of 2006."

As such, whether you are looking for a hot sector for a new startup, want to do right by the planet, or just want to make employees and customers happy, going green is smart business.

No. 2: Working smarter, not harder. Coming in at No. 2 on this list again this year is the changing way in which we work. Increased computer mobility equals increased business mobility.

This also means that there are many new ways to work that are far more viable today than even a few years ago: Flex-time, job-sharing, outsourcing, working from home, working on the road, virtual offices, virtual companies -- the options seem to grow with every innovation. IBM now has 73,000 employees in India -- up 40% from last year.

In his interesting book, The 4 Hour Work Week, entrepreneur and author Timothy Ferris takes this phenomenon to a whole new level, outsourcing much of his mundane tasks to virtual assistants.

And the No. 1 small business trend for 2008 is ...

Networking 2.0. Networking used to be that thing you had to do: Trudging off to the local business mixer in order to exchange business cards and boring chit-chat with people you didn't know but hoped needed your services anyway.

Welcome to the new world.

Networking 2.0 is altogether, 180 degrees, 100% different. Networking in this new wired world means locating compadres online via a vast network of shared colleagues using sites like LinkedIn, or getting the word out using Facebook, MySpace, or YouTube. Networking today means harnessing the power of the Net to expand your profile e-xponentially.

And that's this year's list. Like it? Disagree? Whatever the case, shoot me an email at sstrauss@MrAllBiz.com.

 

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